About me


Joolz is a well-known and highly respected writer, with over a decade of experience in agencies of every shape and size. She's quick, bright and never fails to hit the mark – whatever the brief or deadline.


Her skill set spans writing copy short and long, web copy from wire-frame to build, Tone of voice creation, writing TOV guidelines, social media campaigns and social post copy, content copy, apps, writing solo or concepting in a team, nurturing young teams, brand guardianship, strategic thinking, presenting, and thinking outside of the box. She smiles a lot too and makes a great cup of tea.


Speciality: clear, engaging copy – crafted within an inch of its life.